About us

In 2004 Puro Hotel was born in Palma de Mallorca, a concept based on the high quality of service, luxuriously bohemian and nomadic style for the most demanding guests. We want to offer the best to the Friends of Puro, that is why we thought of a private beach, an oasis of happiness in which experience was the key and the history of Purobeach began, gastronomy based on a global concept, our own musical sign, treatments wellness and of course fashion, Puro Shop.



Our philosophy is to offer the exclusivity of unique collections and limited and versatile quantities so that you can wear a full day inspired by PURO. We manufacture in Spain or Portugal and ours are manufactured in India, always working only with quality suppliers both in the humane treatment of their workers and in their products.

Puro garments are designed for three moments of the day than any of our Friends of Puro.


Clothing designed for a day at Purobeach or on the beach. Light garments, transparencies, and fresh fabrics to look incredible in the sun.​


This collection is for you to feel comfortable and stylish while enjoying every corner of the city, street style with a Purobeach soul.


Fluid designs, glitter, exclusive fabrics and embroidery. Details that complete the look WOW!​



We do not forget the garment par excellence that is a MUST, the t-shirt, basic or with prints, accessories and of course swimwear.

We are working to create inclusive fashion, non-gender and to the extent that unic size is possible, because we want you to be the ones to give life to the garment with your unique style. We bet on timeless designs, we want our clothes to look just as beautiful over the years.



We currently have five physical stores spread between Spain and Portugal: Purobeach Palma and Purobeach Illetas (both in Mallorca), Purobeach Barcelona, Purobeach Menorca and Purobeach Vilamoura (Portugal). Stay tuned because soon there will be new openings. To reach all of you, nomads, we created online sales through Shopify, now at home you can experience a piece of the soul of Purobeach.